The video platform YouTube is ready to launch ways to monetize Shorts. The short-lived, vertically-recorded clip model that was implemented two years ago.
The idea is for the Shorts to make money from the beginning of 2023, with no fixed date for implementation. In addition, it is not yet known whether the measure will be valid from the beginning for all regions.
Tests with advertising on the platform have been going on for a few months now. For now, YouTube has not officially confirmed the information.
What will monetization look like in Shorts?
According to The New York Times, the payment system will be carried out through the same Partnership Program as traditional channels. That is, the content creator must fulfill certain prerequisites and comply with company policies.
Those who are not part of the partnerships will be able to monetize the videos in other ways. Such as closed ads from the outside, subscription via the members program and sale of products.
Regarding the values, there will be a specific change in the percentage of the money generated: in the case of Shorts, 55% goes to YouTube and 45% goes to the creator. While in traditional videos these numbers are inverted. The reason would be the payment of royalties to artists and musicians, a factor that allows the use of the most varied audios in the Shorts.
Also, here the count will be based only on views, not on time watched or audience retention, for example.
YouTube’s main objective is to promote the various forms of monetization to rival TikTok. A much more popular service, but one that doesn’t offer as much support or alternatives in terms of making money on the service.
Pay per clicks and views in this modality — which quickly became a success, despite also receiving a lot of criticism — already exists in a limited way, like the use of tips. In Brazil, Shorts started operating only in 2021.