When accessing any page on the internet, you must have already come across the following notification: “Do you want to accept all cookies or reject them?”. Effectively, what would this acceptance of all cookies be? What does a cookie? Whichever you prefer have to do with opening a website? Rest assured, we will answer all your questions on this subject.
What are cookies?
In general terms, a cookie is a file generated by the browser with relevant information about the behavior of that page on the internet. When websites ask if you consent to cookies being captured, they share responsibility for accessing that particular file. Which can be shared and even sold to some companies.
It is very common, for example, that while browsing the web. After searching for a product or even a subject related to it. Several ads appear offering exactly what you were looking for, right?
It turns out that cookies have already been shared in online traffic and captured their goals to create these personalized ads in order to induce the purchase of a product or the contracting of a service.
The practice, which has been taking place for some time in digital media, has gained more prominence after the numerous discussions regarding the General Law for the Protection of Personal Data (LGPD). This is because, now, it is necessary for companies to make the data sharing policy available to users so that they give consent or not.
Cookies were created by programmer Lou Montulli. Who used Netscape, an old browser, to implement them. For them to exist, a hypertext transfer protocol (HTTP) must participate in the process.
Thus, the internet server stores user search data in browsers in a single file. Generating some solutions for instant improvements as other accesses occur without the cookie history being deleted.
Although cookies are known mainly because of the information shared with companies for advertising purposes. They are also facilitators and help with various issues during web browsing. Such as website preferences, logins and receiving local news and recommendations.
When a website recognizes the most frequent behavior of the internet user, this is thanks to cookies. Which inform preferences before the page is opened. If you like to access a platform with a specific language other than your own, cookies allow this setting to remain active until you configure it again, for example.
Is it possible to use the internet without cookies?
As already mentioned, cookies help in web browsing, but it is understandable that users do not want to share information with third parties and want to protect themselves from possible malicious cookies.
The good news is that it is possible to have safer browsing and free from the famous third-party cookies, that is, those that actually monitor behavior on the internet.
For this, OneTrust has developed a free material with the aim of making users aware of cookies, showing how it is possible to continue browsing safely and with privacy, as well as how companies can work without providing this data and still have success in digital marketing campaigns. Among OneTrust’s exclusive kit documents are:
- guide to a cookie-free world;
- FAQ sheet about the end of third-party cookies;
- OneTrust primary data solution fact sheet;
- option for a personalized demo.
Go to the platform’s official website and register to receive the material right now.